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Why partner with Read for RNIB?

Get your company involved with Read for RNIBNot only can you make a real difference to our work and the lives of millions of blind and partially sighted people but you also can make a real difference to your business.

Boost your brand

RNIB is the leading UK charity for blind and partially sighted people. We are amongst the top ten most trusted charities in the UK and only eight per cent of people in the most recent charity brand survey said they would not donate to RNIB – one of the lowest figures for any charity brand in the UK (source: Charity Brand Index 2012, Third Sector Research, page 63).

Support a cause which is topical

Following the London 2012 Olympics and Paralympics, where RNIB played a significant role in making it the most accessible games ever, we have been actively campaigning for The Hardest Hit to prevent the Government making further cutbacks to the welfare budget. Watch our campaigning on Panorama here.

Set yourself apart from your competitors

Consumers spend twice as long reviewing cause related ads and are much more likely to have a positive impression of a company which supports good causes such as Read for RNIB Day.

Increase your sales

80 per cent of consumers would switch brands (provided price and quality were equal) to one associated with a good cause. The non profit brand matters – which is why partnering with RNIB, one the most trusted charities in the UK, through Read for RNIB makes business sense.

Engage your customers

By hosting a Read for RNIB event you are offering your current and potential new customers a fun and easy way to donate to us whilst showcasing the great support your business gives to the leading charity for blind and partially sighted people in the UK.

Engage your staff

Encourage innovative thinking and let your staff be the driving force behind the partnership with Read for RNIB. Long term benefits of a charity partnership include staff engagement and retention and we can ensure ways your staff ‘own’ the events.

Be part of something special

Be part of the only reading related charity event day in the UK. Our 2012 Read for RNIB generated nearly £500,000 in press and PR and was covered by national and regional press. We are lucky enough to work with celebrities such as Michael Palin, Michael Sheen, Jo Brand and many leading UK authors.

Find out more about joining us a partner

If you think your company may be interested in joining our partners of Read for RNIB, please get in touch to discuss by either emailing us at fundraising@rnib.org.uk or calling us on 0845 345 0054 (Monday to Friday, 9am to 5pm).

Register to fundraise for Read for RNIB

If you’re interested in fundraising at work, register today to receive a fundraising pack for Read for RNIB and help us to open the world of reading for blind and partially sighted people in the UK.

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